The 90-Day Secret of Every New Car Launch

Ever seen a brand-new car launch and thought, “Wow, they must’ve just made this!”?

And you feel like the first person in the world who’s going to drive it?

Hate to break it to you, but by the time you’re watching the fancy launch video with slow-mo tyre shots and a voiceover promising “power and performance,” your dream car has already been sitting somewhere… quietly waiting for you.

Welcome to the 90-Day Rule — the automotive world’s version of “pregnancy before announcement.”

How It Really Works:

When we say “launch day,” you’re picturing engineers welding parts the night before, right?

It’s the unwritten (but very real) practice where most new cars start production about 90 days before the official launch.

Why?

Because when the glitzy launch event happens, manufacturers want two things ready:

1. Cars in showrooms for you to touch, feel, and selfie with.

2. Dealer stock so deliveries can start almost immediately (because excitement fades faster than your gym membership).

Why They Do This

* So you can take delivery immediately (because waiting kills excitement faster than bad WiFi).

* So dealers can learn what they’re selling (imagine asking about fuel economy and the salesperson just says, “Uh… good?”).

* So YouTube reviewers already have videos ready (and you’ve already watched 12 of them before breakfast).

The Side Effect You Didn’t Think About

That “just launched” car you buy?

If you check the VIN number, you might find it was actually manufactured 3 months ago. Which means…

* It’s slightly older than you thought.

* You can negotiate harder if the launch hype fades and unsold pre-launch stock remains.

QPo India Gyaan

Next time a company says, “Deliveries start today!” just nod and think,

“Of course they do, the cars have been waiting longer than my Swiggy order.”

And if you really want a sneak peek? Make friends with someone at the dealership — you’ll probably see the “future launch” sitting quietly at the back, months before it’s Insta-famous.